XM Insights is a digital health consultancy which focuses on strategies to accelerate the transformation of healthcare pathways through innovative technologies and the use of data. We utilise the extensive experience we have gained from executive level roles in the NHS and public sector bodies and through our wide ranging associate network of clinical and senior transformation leaders. Our focus is on supporting companies and public sector bodies to navigate the immense potential of the NHS digital marketplace. We help to identify the right products and services to meet priority healthcare challenges, using our skills and contacts to source funding opportunities and enable rapid deployments backed by evidence to inform further adoption and spread.

For companies and innovators looking to maximise opportunity in the NHS, we offer reviews of existing as well as planned digital products and services to determine how best to bring to market and/or scale. For NHS and public sector bodies, we help to drill down into the detail of health and care challenges, identifying the most appropriate and cost effective ways to resolve and then transform. Our years of experience in programme management and director roles mean we can be there to steer you from early days needs identification, through to deployment, embedding into practice and scaling across geographies. Our two Directors work in close partnership to deliver the services you need to maximise your impact in the health and care sector:

About Us

Nina Cross

Nina is a former NHS acute trust Chief Information Officer (CIO) who has a broad range of experience in health technology management and deployment. Following a highly successful private sector career she became a CIO of a hospital trust spearheading a multi-million pound journey of digital change and implementing a new electronic health record. More recently, Nina has led the digital arm of an Academic Health Science Network (AHSN), working with NHS, industry and academia to match, deploy and spread innovative technology solutions to healthcare service challenges.

Nina is a firm believer in hearts and minds driving transformational change and is a professional connector. She has an extensive network of clinical and digital healthcare leaders and her unique blend of empathy, knowledge of healthcare pathways, transformation leadership skills and foresight set her apart in the exponentially evolving digital health space.

Nina is passionate about drilling down into the heart of the challenges the NHS faces, finding the right solutions which meet the needs of both the patient, the incredibly pressured workforce, the financially strapped system and the supplier(s). Her experience, skills, contacts and personality mean she is superbly placed to work with stakeholders across the board, from executive decision makers through to clinical advocates, technical teams and frontline end users.

Dr Shan Mantri

Shan is a former GP partner who has extensive experience in health technology and management. He has worked as a service provider (as a doctor), commissioner (working for ICB and previously CCG and sitting on its board), as well as an innovator (working with start-up and SME). This history along with training in coaching gives him a unique skill set that is incredibly valuable in the current complex digital health space.

Shan founded XM Insights as a way of utilising his skills to help improve digital healthcare. He still works part time as the Chief Clinical Information Officer for BaNES, Swindon and Wiltshire Integrated Care Board where he also acts as their Clinical Safety Officer

Shan is passionate about understanding the fundamental problems that need solving so as to best utilise technology to improve clinical/operational services. With his health and commissioning background he is capable of engaging with a wide range of stakeholders and helping them find the most ideal solutions.